At the heart of the ARoS philosophy is the belief that art is most valuable when it sparks new forms of social connection. That's one of the reasons this small museum in a small city has a yearly attendance twice the size of the city's population. The ARoS team challenged Local Projects to create interactive installations that would transform an entire floor of the museum into a “mental fitness center,” engaging visitors’ senses, stimulating their imaginations, and creating new forms of social connection around art.
The result is ARoS Public, a community forum containing new workshops, an artist-in-residence studio, a salon, and three digital interactive exhibits developed by Local Projects: The Art of Creativity, The Art of Commentary, and the Art of Looking.
The Art of Commentary, also called The Commentary Box, records conversations between two visitors, revealing individual connections to works of art. Each pair chooses an artwork and is presented with a question to provoke humor, conversation, and personal anecdotes. Their comments are recorded while natural language processing pulls out key words from their discussion. They’ll leave with their own unique GIF combining keywords from their visit and photos of their conversation, the perfect shareable memento of their trip to ARoS Public.
A Local Projects project. Lead Creative Technologist & Developer.