groundSWELL by jo is a digital representation of ABoDE, a book written by Jody Harrow designed to inspire people to create the home of their dreams by providing insights into interior design. Jody Harrow is a NYC based interior designer whose renovated homes of movie stars, designed for the home furnishing industry, and worked on bespoken design pieces with world renowned designers and architects in New York and globally.
Jody collected images, notes, and diaries over the years synthesizing and analyzing resources available for home furnishings and accessories. She wanted to transform her collection into a digital experience that highlighted the visuals and ideas to share with anyone, anywhere.
This was a collaboration with Lucy Matchett & Alex Tosti. Our team developed the visual and interaction design. My main role for this project was to help redefine the information architecture and user experience design.